A creative label based in Fukushima, Noto, and Tokyo, founded on the concept of “reconstructing Japan from the disaster areas.”
Established in November 2024, following the Noto Peninsula Earthquake, by Takumi Ito—who experienced the Great East Japan Earthquake and the Fukushima Daiichi Nuclear Disaster as a fourth-grade student in Fukushima.
The label develops a range of projects that reconsider the connections between people and nature from the perspective of the disaster areas, not limited to art in the narrow sense but extending to cultural practices across clothing, food, and shelter.
Through activities spanning from mountaintops in Fukushima, rooftops in Tokyo, and urban parks in Osaka, it weaves circles that cross places and generations—from rave culture to children and the elderly alike.